The text-to-image ratio significantly influences ad approval, especially on major advertising platforms like Facebook and Google. Historically, platforms have enforced rules, such as Facebook's '20% text rule,' to ensure a better user experience by minimizing cluttered visuals. Ads with excessive text overlays or a high text-to-image ratio are often met with lower approval rates or reduced ad reach. This is because platforms prioritize visually engaging content that is quick to digest, preferring images to convey the primary message rather than dense blocks of text. Therefore, maintaining a balanced ratio favoring imagery enhances the likelihood of approval and better performance, as it aligns with platform guidelines and user preferences for cleaner, more impactful advertisements. More details: http://dezinedepot.com